Operating as a boutique consulting firm, Insights to Markets was created to act as a means of making entrepreneurship validation more easily accessible to those contemplating leaving their 9-5 jobs. We've created a completely self-paced, customized, and equity-free program so founders can understand if their venture is a viable business opportunity they should pursue. By the end of each pillar of the course founders get key actionable and practical deliverables to take their business to the next level. The entire program is to get founders investment-ready, so when they are ready to attract outside investment for the first time they are knowledgeable about the process, have a stellar pitch and presentation prepared as well as a full due diligence package ready for investors. Not all founders want to become a unicorn or get outside investment, and we've made our program completely flexible so we don't neglect various types of founders depending on their wishes and values. For those that aren't pursuing investment, we have a structured two-part program that helps you validate if you're idea is a worthwhile business opportunity, and how to plan a go-to-market strategy with a revenue projection. Once the business has a solid top line outlined, we have modules that are specific to the internal components of a company in order to facilitate a proper bottom-line. Walking away from this program a founder will have a clear idea if it's possible to become profitable, and if it is what are the key milestones to get there in a specific timeframe.