Shamim & Company (Private) Limited was established in 1967. It is one of the largest manufacturers, sellers and distributors of Pepsi-Cola beverages, one of the world's most recognized consumer brands since 1973. Shamim & Co. was the first ever franchisee awarded with the filling rights of Pepsi Cola International products in Pakistan. Before that it was operating under franchise agreement with 7-UP to bottle 7-UP carbonated soft drinks. Since its establishment in 1967, they are not only having managed to grow rapidly into one of the largest bottling plant in Pakistan but they also have managed to maintain a commanding 80% plus market share for years. They operate in the Southern Punjab Region, covering an area of over 150,000 Sq. Km., with their bottling plant located at Multan, one of the oldest known cities of the world. In addition to its commanding market share, high quality and operational standards, they also have the privilege of being the "Bottler of the Year-2005" in the region.