Enriching lifestyle experiences in Saudi Arabia. At Cool Inc, we have a clear purpose: to shape the future of what’s cool in Saudi Arabia. We’re in the business of enriching the Kingdom’s cultural, creative and leisure lifestyle by inspiring and connecting the country’s innovative and visionary minds. As curators of culture, creativity and taste in restaurants, hotels, travel and more, we’re bringing fashionable and innovative brands that span the breadth of the hospitality sector to vibrant locations across the Kingdom. With a portfolio of brands that have never been seen before in Saudi Arabia, our aim is to contribute to the Kingdom’s vision of a broader, richer lifestyle offer for its own sophisticated population and tourists alike. As Saudi Arabia continues a journey of transformation, Cool Inc. is committed to delivering the new, world class lifestyle experiences both local and global audiences’ demand. All located at the heart of the Kingdom’s buzzing urban centers and emerging tourist destinations.