Edith & Ella is a Danish brand which was founded in 2004 by designer and director Line Markvardsen. The company started on a wholesale basis but in 2005 Edith & Ella opened the first flagship boutique in Copenhagen. It turned out to be a success and made it possible to open more Edith & Ella boutiques. Today Edith & Ella has two concept boutiques in Denmark and a webshop. The brand is also sold in Sweden, Norway, Germany, The Netherlands, Belgium, France, Spain, Italy, Switzerland and Japan.