Inspired by the audience We create and produce content that is culturally relevant and appealing. Established in 2005, Charisma group is the fastest growing format developer and multimedia production house in the Middle East and North Africa. Our services extend from fully fledged production of original content, to providing comprehensive solutions for media management. We have an impressive portfolio of TV programs, movies, drama series, video clips, and TVCs, and have now ventured into digital media production via our mobile and internet content offerings. Our library consists of video content covering hit TV series, acquired international content and original in-house productions. Our services are paving the way for advances in viewer-controlled content and interactive media. Our ultimate source of strength lies in our expert understanding of the audience’s needs and preferences.