Creativa is a national initiative launched by MCIT with the aim of promoting the new technology support standard for youth in Egypt. The initiative bridges the gap between technology skills and on the ground requirements from the market. The Creativa hubs are available in Alexandria, Fayoum, Ismailia, Port-said, Mansoura, Monufia , Benha, Banisuef, Minya , Sohag, Qena, new valley, and Aswan, with each hub providing a unique offering for the local community based on demand. The initiative empowers youth by linking technology skills with the required demand driver ranging from the future job market, freelancing/ remote job market and the entrepreneurial activities.