Procam International is a pioneer in the Sports Management industry in India. Since its inception in`1988, Procam has been the driving force behind the growth of this sunrise industry in India, and specializes in hosting holistic sports events, sports consultancy, and also has a rich history in live television programming. Envisioned by founders Anil and Vivek Singh and with their astute planning and execution, Procam has embodied a track record of conceptualizing and promoting over 100 international events across a variety of sports. These events have elicited the participation of the highest caliber of athletes, as well as huge public interest and attendance. Procam was also the sole visionary of building a running community in India and focused on organizing different distance running movements. The Procam’s International Big 4- Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to redefine, the health, fitness, and charity paradigm of our country.