Jcm Enterprises We started trading in spares of Refrigeration and Air conditioning. In times when air conditioners were a luxury item, the business had limited scope. But, over the years time has changed and items which were considered luxury have now become a necessity. Technology has taken its due course, from times of assembled air conditioners when branded air conditioners were out of budget for a middle class man , we have come to time today where brands are in cut throat competition to find a place in a common man's house.