Rizkalla is Egypt’s most trusted consumer electronics and home appliances retailer and one of the market leaders in the retail and distribution industry. We proudly offer our customers an extensive array of top-tier electronics and home appliances by most renowned international and local brands. Our journey started back in 1979, as we were Egypt’s first specialized retail store for a wide range of household appliances such as air conditioners, audio equipment, home entertainment, televisions, and many more. In 1998, we managed to launch our very own distribution company and became a trusted distributor for Egypt’s leading mobile operator and telecom devices. We were pioneers in distributing handsets and different mobile phone accessories to the market. In 2017, we started mobile operator franchise project and currently we are operating over 150 stores across Egypt. In 2020, we were honored to acquire a consumer finance license from the FRA (Financial Regulatory Authority of Egypt). Currently we are running 21 retail stores as well as e-commerce platform. Since the beginning, we've always been keen on keeping our customers satisfied by offering different installment plans and tenures that fit all budgets to help them fulfill their needs through durable yet affordable products. Through our diligence and the constant support we receive from our customers, we will continue to raise the bar and remain a benchmark leader in the industry.