This is Nudie Jeans Co We're not just in the business of selling jeans. We're in the business of making them a part of your life, for the long haul. Our wear-and-tear philosophy is all about making sure your jeans live as long as you do, maybe even longer! It's like having a second skin that just gets better with age. We started this journey in the small city of Gothenburg back in 2001. Our Swedish roots remind us every day to be good to the Earth and to each other. It's not just about organic cotton and transparent processes; it's about building a community that cares. So here's the deal: every pair of jeans we make is designed to be your 'forever jeans.' They're the kind you'll want to repair, not replace. The kind you'll hand down to your kids, who'll hand them down to theirs. We're not just making clothes; we're creating future classics. Clothes that become vintage, instead of garbage. Founded in Gothenburg in 2001, the Swedish denim company has been recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, Nudie Jeans Co is in the fore edge and has taken a prominent role in the industry’s work for a more sustainable existence.