At Hint we believe that skills, interest, effort or time shouldn’t be success factors in personal finance. We believe in a different future, where engagement is no longer a necessary condition of financial wellbeing. We believe that automation will level the playing field and will be a force for, much needed, equality in personal finance. Hint serves the under-served. Our service automates budgeting and planning of consumption behaviours and lets consumers do more with their money without any previous knowledge or interest in finance or budgeting. The end result is completely automatic budgeting that guides users, purchase by purchase, every step of the way. It's like giving your customers Google Maps for their money.