I’m Madeleine. Welcome, you have now landed on my company profile. I’m a conceptual creative who keeps track of the big picture and the finest details. Innovative & progressive as well as logic & pragmatic. Having spent over a decade in global advertising, I still have a burning interest for communication that creates value. With a can-do-spirit, two big ears and high ambitions, I’m constantly on a mission to create mind-blowing ideas, concepts & communication strategies to increase the presence and brand awareness for my clients – & in return, make sure the experiences so great that the audience start to sell the concept forward. With a passion for nurturing creative talent & teams, I seek to inspire and bring out the most of my team’s creative flair. I am skilled at leading creative vision & projects from kick-off to concept, through production to final output – no matter the channel. My vision is for me and my team to create the next big thing, without big egos, based on insights & strategy, always with the market & target in mind, that positively impact change, behavior & business. My preferred work uniform consists of base layer & outerwear that keeps me dry & warm. I work with: CONCEPTS & IDEATION FOR ADVERTISING CAMPAIGNS FILM, PHOTO, ILLUSTRATION & DESIGN PRODUCTION EVENT & EXHIBITION PRODUCTIONS BRANDING CREATIVE STRATEGY for digital and physical channels. Don't be a stranger – say hello!