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Mackel Vaughn
Global Creative Director at Armada Skis
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Work Experience
Global Creative Director
Mar 2017 - Present · 7 years and 10 months
butt snorkeler
Co Founder
Jul 2014 - Present · 10 years and 6 months
Art Director
Mar 2005 - Mar 2017 · 12 years
Company Details
11-50 Employees
In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that. The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand. OC’s business plan began simply: “Armada. What skiing will become.”
Year Founded
2002
Social Media
Linkedin
Industry
Sporting Goods Manufacturing, Sporting Goods
HQ Location
2015 Sidewinder Dr Park City, Utah 84060, US
Keywords
skisouterwearction sportsthletes
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