les girls les boys is a collection of modern intimates that celebrate the fluidity of love and friendship, cross cultural mind-sets and diverse identities founded by Serena Rees. les girls les boys encourages all expressions of one’s true self, free from social and cultural constraints. Serena Rees, Founder and Creative Visionary of les girls les boys hatched the brand by observing the struggle and the challenges of a generation coming-of- age in an ‘always-on’ era. Serena recognises the dramatic shift in behaviours, attitudes and expectations imposed on this generation – telling them how to act and how to exist, rather than giving them the space to just be. les girls les boys embraces this stance and upholds both diversity and a sustainable impact while creating a space where you can always be yourself. les girls les boys is an online store that is also stocked in Selfridges, Net-A-Porter, Urban Outfitters, Kith, Browns Fashion, Goodhood, Luisa via Roma, Mr Porter, Yoox, Shopbop, The Iconic and soon to be more.