LC
Lynette Cruz
Market Research Consultant at Smartrevenue
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Work Experience
Market Research Consultant
Mar 2017 - Present · 7 years and 9 months
Freelance Work
Feb 2017 - Present · 7 years and 10 months
Brand Ambassador
Feb 2017 - Present · 7 years and 10 months
Company Details
501-1000 Employees
SMARTREVENUE is your eyes and ears at the point of purchase, experience, and consumption. At-home, in-public, in-store, and in the digital space. Anywhere in the world. With over 1000 ethnographers trained in the behavioral sciences, SmartRevenue uses qualitative and quantitative ethnography to obtain critical point-of-experience KPI measures that are unavailable through other market research approaches. By understanding touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans, and identify lost and white space opportunities. SmartRevenue has conducted over one million observations and interviews in 90 categories across 150 retail banners in the United States, Canada, Latin America, Asia, Europe, and the Middle East.
Year Founded
1999
Social Media
LinkedinFacebookTwitter
Industry
Market Research, Marketing & Sales, Advertising
HQ Location
263 Tresser Boulevard, 9th Floor Stamford, Connecticut 06901, US
Keywords
shopper insightsresearch field forcequantitative ethnographyin-home ethnographyshopalongsexpert shopsplanogram testingflow counting (shopper traffic)store auditsself-guided mobile interviews
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