We have been very clear about the priorities we have for our Borough and for the Council itself: • Grow our economy and create more jobs • Develop great places to live • Improve quality of life We have aligned all our plans towards these aims and involved our partners to achieve them. We have always known that we have to focus on economic regeneration because work and jobs are the starting point and the key to the prosperity of our residents and our businesses. We also know that whilst the industrial economy is a key player, the service sector – particularly the public sector, creative industries and tourism and leisure services - would form a larger part of the economy.