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Lydia Pack
Digital Account Director And Strategist at Touchcast Nz
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Work Experience
Digital Account Director And Strategist
Oct 2013 - Present · 11 years and 2 months
samdog design ltd
Creative Director
Jun 2011 - Jun 2013 · 2 years
Creative Director
2005 - 2011 · 6 years
Company Details
11-50 Employees
Touchcast is a digital marketing agency that creates influential human experiences. Our teams use insights to define and create digital experiences around the globe. From digital strategy, ecommerce, service design, to content and experiential solutions; we work across financial, telecommunications, FMCG, power, tourism, education, government and film sectors both in New Zealand and offshore. Founded by Andrew Hawley in 2004, Touchcast employs over 70 people across two offices, and in 2014 was named 6th fastest growing company in the Deloitte Fast 50 index, and the fastest growing ‘agency’ in New Zealand. Touchcast is part of the Clemenger/BBDO global network of agencies. This gives our team access, to many of the network’s 270 offices in 77 countries to customise, deploy and manage solutions in tune with respective markets for our internationally focused clients. Our Services include: 1. Insight & Strategy • UX Analysis • Audience Lab Testing • Technographic Research & Analysis 2. Planning & Consulting • Digital Experience, Channel & Content Planning • Persona Development • Customer Journey Mapping • RapidWork (agile workshop) • Technical Integration 3. Experience Design • EA (Experience Architecture ) • ED (Experience Design) • SD (Service Design) • Rapid Prototyping • Visual Design 4. Innovation & Engineering • MVP Prototyping • Front /Back Development • Systems Integration • Platform & Device Testing Lab 5. Content & Creative • Creative Development • Copywriting • Asset Design and production • Motion graphics/ editing 6. Digital Experience Optimisation • SEM & SEO • UX • Content • Social/Community 7.Maintenance & Support • Hosting • Service Level Agreements and maintenance packages • CMS training and documentation • Digital style guides and active code libraries • Community Management
Year Founded
2004
Social Media
Linkedin
Industry
Advertising Services
HQ Location
Level 2, Huddart Parker Building, 1 Post Office Square PO Box 27025 Wellington, 6001, NZ
Keywords
Digital marketingengagement and experienceCreativeStrategyand Production
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