The Mainichi Newspapers respects each individual and values interactions between people. It contributes to the protection of the earth that cultivates lives. It contributes to the creation of the times through its lively activities. Based on this basic philosophy, we will act in accordance with the following guidelines: 1.To provide unique and high-quality goods to readers as a journalistic, news and cultural organization. 2.To cooperate with sales agents, affiliates and cooperating companies in strengthening the unity of the Mainichi Group and build up a firm relationship of mutual trust with advertising clients and other business partners. 3.To help the ability of employees to flower and make their lives affluent while strengthening its business base in response to expectations by its shareholders.