BoConcept - Urban Danish Design since 1952 The BoConcept story started back in 1952, when two gifted Danish craftsmen, Jens Ærthøj Jensen and Tage Mølholm, decided to open a furniture factory in the small town of Herning, Denmark. Their vision turned BoConcept from a small furniture factory into Denmark’s most global retail furniture chain with more than 230 successful stores in more than 50 countries. Through passionate and persistent performance we make customized and coordinated design furniture and accessories affordable to the urban-minded customer.