Local school merchandise has been controlled by a handful of national companies for decades. But these shirts and sweatshirts generate relatively little money for the schools they promote. What's worse, the designs overwhelmingly favor boys' aesthetics or boys' athletics. We set out to change that. We're on a mission to allow every student to express their school spirit in their own style. We work with local, student artists at each school to better represent the student body's diversity and a wider range of clubs and teams that may have been otherwise overlooked. We also share 20% of our profits on each item sold directly with the school — that's up to quadruple what is typically shared. That means students get the style they love and their schools get the money they deserve.