At PeBe, we get the challenges girls of all ages face when getting active. As women ourselves, we’ve been there. Done that. Endured the uncomfortable sports bra. Two-thirds of girls are embarrassed by boobs moving during sport, leading to over 60% of them dropping out of sport after puberty, and boobs becoming one of the biggest barriers to women exercising... all because they don't have great sports bras. Finding the right sports bra doesn’t just change your workout, your run or your game. It changes your life. This is what we do. Currently privately owned, backed by Innovate UK grants, we will be running our first raise in Spring '24. As we are ready to change the landscape of sports bras for good. PeBe. Your personal best.