We're a new breed brand and customer experience consultancy, specialising in creative, content, customer and commerce. We’re called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them. We’re on a mission to put real people back at the heart of advertising. Adland’s 1% has become obsessed with awards, purpose and the latest shiny technology. Instead of trying to meet the needs of the 99%, it’s making work for itself. Instead of trying to sell products to real people, it’s trying to save the world. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity. Our focus is unlocking value for our clients, by helping their brands be more relevant to real people.