In 2016 Generate was acquired by Mission Marketing PLC's Mongoose Sports & Entertainment - https://mongooseagency.com/ Generate is a leading independent specialist sport and entertainment agency that offers both sponsors and rights holders a host of services including consultancy, activation, PR, digital, rights sales and event production. We are passionate about sponsorship and work across a range of sectors including sport, entertainment, the arts and charity. Our aim is to lead the sponsorship agenda through consumer insight, provocative thinking and inspired solutions. To find out where sponsorship could take you go to www.generatesponsorship.com Based in London with a presence across the world.