UBA is the belgian organisation made by brands, made for brands Today, the UBA member community consists of 375 companies who account for the majority of national media investments. As a result, UBA is a unique platform enabling its members to protect the interests of brands and engage in the exchange of knowledge. Through its extensive range of activities and services, UBA stimulates a creative, innovative and transparent communication ecosystem enabling strong and sustainable brands. In the development of its activities and services, UBA consistently implements four strategic principles: inspire, impact, enable and connect. These principles guarantee a relevant service that makes brand builders stronger.