Driving Digital Transformation Through User Centered Design IPH designs digital products and services through User Centered Design, incorporating the latest technologies (AI, IOT, Big Data, AR) to develop the most efficient tools for your organization to walk the digital transformation path in the most efficient way. We get immersed in the solutions our clients are needing, and through observation, documentation and mainly interaction with the community involved, we define the problem at its core. We achieve this by focusing on the users characteristics, environment, goals, combined with the product/service workflow at all stages. In order to define the paradigm that needs shifting, we not only analyze and envision the way users will consume the product/service but we validate these assumption in real time experimentation. We design solutions around how users can, want or need to use them, instead of forcing them to change behaviors to fit a specific product/service. We would love to talk to you about how we work and how we can help your organization walk the digital transformation path