We at Elementar believe that digital reputation is a strong tool for generating business and creating organizational culture. For this process, we support the building of authentic relationships together with the consolidation of our clients' authority through the publication of high-impact and relevant content and the management of connections and active networking of their personal profiles. We develop brands and accelerate sales, assisting in the construction of impactful and more notable digital reputations, generating strategic connections, opening a cycle of organic growth on social networks, promoting business expansion, professional mobility and project development. Following recent research, we identified that: - 90% of decision-makers indicate that they do not respond to "cold calls"; - more than 70% of these same decision-makers point out that content is a factor that significantly influences purchasing decision-making; - 60% of preliminary assessments end before the first effective contact takes place; - satisfied customers bring a greater business opportunity (warm leads) than other advertising channels. Faced with these challenges, we develop mentoring programs, individualized advice, workshops, courses and consultancies for professionals and companies seeking to improve their reputation and consequently their business.