Pupa Milano is an Italian leading brand in the cosmetics industry. Launched by Micys Company in 1975, Pupa Milano redefined the rules of Cosmetics market with never seen products and unconventional communication, becoming a world icon of Made in Italy style and creativity. Present in over 70 countries worldwide, Pupa Milano offers a wide range of products entirely designed in Italy: makeup, skincare, toiletries and beauty kits. Red is the color of its soul: red like passion, joy of life and natural sensuality; red like the energy to create every day new forms of expression. Colors, textures and sensorial experience in continuous evolution: Pupa Milano products reach top quality and appeal thanks to scientific research, cutting-edge technologies and innovation.