ARSGAMES was born with a broad spectrum of objectives. On the one hand we aimed at promoting innovation in the videogame industry by putting emphasis on experimental essays that blend Science, Art and Technology, which are the object of our own research. On the other hand, by focusing on our past, present and hypothetical future, we wanted to foster the production of videogames that were closer to the Ibero-American culture and further from the Anglo-Saxon and Japanese stereotypes