PROTOCOL SPORTS MARKETING LTD. is the world’s leading rights distributor and sports marketing agency for professional and championship BOXING. Since distributing our first live broadcast in 2009, Protocol Sports has developed a strong, transparent and integrity-driven bond with Boxing rights holders and promoters. Fueling our success has been SALES AND MARKETING ACUMEN that has resulted in an increase in both the number of international broadcasters who buy Boxing and the amount of Boxing telecasts that they buy. The company's initiatives in Boxing have expanded beyond rights distribution, as promoters worldwide rely upon Protocol's BUSINESS DEVELOPMENT capabilities in order to explore and attract commercial opportunities for the sport. While broadcasters worldwide most associate Protocol Sports Marketing Ltd. with excellence in boxing TV distribution, the company's portfolio has expanded outside of the Sweet Science. Today, in addition to the regular and almost weekly live boxing telecasts that are distributed by Protocol, its sales team also actively markets other properties including TENNIS, MOTOR SPORTS and more.