NilsonGroup was established in 1955, when the company’s founder Rolf Nilsson started a one-man firm in the town of Åskloster near Varberg, Sweden. The company made its first buying trip to Italy in 1959. Today, 60 years on, NilsonGroup is one of Scandinavia’s leading shoe groups encompassing the store concepts Din Sko and Skopunkten. With approx. 150 shops in Sweden and Norway. Through our store concepts DinSko and Skopunkten, we can offer something that suits everyone. An unbeatable range with low prices for the whole family! The group’s head office is located in Varberg, and the concepts are all administered from here. In addition, the group has buying and product development office in China. NilsonGroup has a total of approximately 1,000 employees and aims to be perceived as an attractive employer where employees enjoy, develop and take pride in their work. Our common mission is to make shoe shopping easy, fun and inspiring.