DunamaX Fitness is a digital health tech company dedicated to improving body-brain functioning through its Augmented Reality Cognitive Kinetic Fitness experience called ARCKfit. The three-member Founding team consist of an active member in Formula 1 with over 30 years' experience in conditioning Formula 1 drivers, a sport scientist/biokineticist with specialist neuro-rehabilitation experience and a lawyer specializing in tech-law, data protection and product counsel. ARCKfit, a fitness subscription platform, delivers on-demand Cognitive-Kinetic fitness training in Augmented Reality that significantly enhances physical and cognitive skills. Science-based, fun interaction with 3D holograms in the real world, ensures transfer of skills gained in-game, to real life. ARCKfit simulates game/sport-like actions to allow users to improve perceptual-cognitive-kinetic skills in a more realistic and immersive way by having users interact with digital holograms overlaid on the real-world during physical activity ranging from mild to heart pumping exercise. Training body-brain fitness in a 3D environment enhances the transfer of skills practiced in-game to real-life situations. The calibration technology adapts difficulty in real-time based on the level of body-brain synchronization as calculated from biofeedback from fitness trackers and game-play data. Users enjoy healthy competition, social accountability and habit-forming exercise routines.