SM Hotels and Conventions Corp. (SMHCC) was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Prime, one of the largest integrated property developers in Southeast Asia. SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years. It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry. Currently, the SMHCC portfolio is comprised of nine (9) hotel properties with a combined inventory of more than 2,200 rooms and over 41,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls. SMHCC is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality. SMHCC is proudly made up of skilled and compassionate people, with the country’s best hospitality professionals at its helm. The company’s core values, culture of sustainability and wholehearted service, and strong ideology of going above and beyond for its guests and clients are what drive its people toward a unified goal: to not only meet, but exceed global standards of consistent, excellent service that create memorable and unique experiences.