LC
Louise Cranfield
Director Of Projects & Programmes at Clevertouch Consulting
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Work Experience
Apr 2015 - Present · 9 years and 9 months
Director Of Projects & Programmes
Mar 2019 - Present · 5 years and 10 months
Director Of Projects And Programmes
Apr 2015 - Present · 9 years and 9 months
Project Manager
Aug 2012 - Apr 2015 · 2 years and 8 months
Company Details
51-200 Employees
Clevertouch is a martech consulting and software company created in 2009 by a team of senior marketers with marketing technology in mind. Back then there were less than 100 martech platforms in the market. Life was simple. Fast forward to today and there’s thousands of martech platforms to choose from. This in theory should help marketers, but in reality, it has caused chaos. Over deployment, siloed data, lack of integration and coherent strategy has become the new norm. At Clevertouch our purpose is simple. To help you make sense of martech and prove your MROI. We do this through 3 core principles; values that have always underlined our consulting services and software: - How do we Simplify - How do we Connect - How do we Inform Whilst there’s been an industry-wide obsession on building out the martech stack, we’ve focused on becoming experts in supporting clients develop their Martech Spine™. This is a coherent and integrated core set of marketing technology platforms that provide the foundations for a successful marketing strategy. Our expertise includes: - Marketing Automation and Marketing Cloud enablement - Strategic Content Management and Campaigns - Sales Enablement and Alignment - Martech Data and Analytics - Marketing Performance Management Want to find out how we can help you make sense of martech? We’d love to hear from you.
Year Founded
2009
Social Media
LinkedinTwitter
Industry
Business Consulting and Services, Advertising Services
HQ Location
The Workshop The Dene Ropley Dean, Hampshire SO24 0BH, GB
Keywords
Marketing AutomatioMarketing TechnologyMartechMarketing ClouDemand GeneratioMarketing ROISales & Marketing AlignmentEmail MarketingMartech Implementation & MigratioTraining & Enablement
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