pej gruppen is a privately held company established in 1975 and currently one of the biggest trend forecasting companies in Norther Europe. pej gruppen spots, analyses, and communicates future trends to professionals in the lifestyle industries. Our customers are mainly professionals in Scandinavian within the lifestyle industries where trends are important basics for business. pej gruppen employs trend researchers, culture researchers, designers, analysts, journalists, teachers and a range of specialists on a freelance basis. We publish the trade magazines TØJ and the magazine TID & tendenser. We arrange lectures, publish books and reports and do a wide range of consultancy work. Furthermore we publish our own trend material for fashion, interior and food. Our company is based in inspiring surroundings at the refurbished Bitsovgaard between Ikast and Herning. We have large collecting of trend publications from all over the world in our trendstore. All our books and magazines are targeted those working in the lifestyle industries and are available both in our physical store and online at www.trendstore.dk