Priceline Pharmacy is the pharmacy, health and beauty store for Australians who love paying less, owned by holding company Wesfarmers Health. Priceline’s first store opened in 1982 at Highpoint Shopping Centre, Victoria, and today there are more than 465 Priceline and Priceline Pharmacy stores nationally. Priceline’s Sister Club has 8.5 million members, making it Australia’s largest health and beauty loyalty program. Brand Ambassadors include Chrissie Swan, Ita Buttrose, Olivia Rogers, and Tanya Hennessy. Priceline Pharmacy also supports charity partners through the Priceline Sisterhood Foundation – an initiative developed to support women and their families.