Founder and lead expert Tracy Sutton set up root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet. Root supports the worlds most prolific producers of goods and packaging to become fit for a regenerative future. We use decades of technical, environmental and creative expertise to deliver industry-leading analysis, strategy and consultancy. This is driven by our Design for Life methodology and informed by our unique data store – Root Knowledge Bank. We work in partnership with your team to create low-impact circular packaging solutions and blueprints for business sustainability. Sustainable packaging isn’t a box ticking exercise. It is integral to your brand’s future. It is integral to the planet’s future survival. We are independent which means we will objectively critique all aspects of the packaging cycle. From legislation to implementation, we pride ourselves on providing clear, workable and immediate actions. We deliver: • packaging strategy • impact analysis • circular innovation • flexpert support