In recent years the global shift from animal to plant-based proteins has been picking up pace. However, with the ongoing consequences of climate change and the necessity to transform our food industry to more plant based proteins, we need more common ground. Our idea is to harness the power of The Netherlands as one of the leading countries in the area of plant-based innovation and Amsterdam as an international intersection for business and brands, to bring together leading entrepreneurs, investors, corporates, governments and future talents to build a Plant Forward future together. We look forward to welcoming you to Plant FWD 2024 on April 23 & 24th, in Amsterdam.