Avid & Co. is an athletic streetwear brand based in the UK, focused on producing modern, contemporary clothing, where attention to detail never goes amiss. Avid has built its foundations upon the definition of the name - having or showing a keen interested in, or enthusiasm for something. Through this we are constantly learning; embracing the challenge & understanding the importance of delivering high quality product to our customers. Each product is designed & developed in house, manufactured in our carefully selected European factories and then hand packed by a member of the team. Avid & Co // Avid Attire was formed in 2012 & we never fail to remember where we started. Through this, we aspire to push to forward. Our passion is to always improve & innovate where we can. #weareavid