Developing and producing the world's best-performing and most reliable blending equipment since 1921. Vitamix is unquestionably the premium brand of high-performance blending solutions, and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient. Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees since William G. Barnard (known as “The Father of the Infomercial”) founded the company over 100 years ago. Today, this fourth generation family owned company remains committed to family, quality of our product, and our customers. Our purpose & mission: nourish our world by crafting superior solutions that empower people to improve their health and wellbeing.