The Latin America Legal Marketing Alliance (LALMA) is made up of independent, professional, legal marketing consultancy firms from one of the regions with the greatest economic potential in the world. Member firms are led by top flight professionals with local and international recognition, who have a deep understanding of the legal marketing practice in their respective jurisdictions. LALMA was created to meet the marketing, communications and business development requirements of law firms across the Latin American region, with the purpose of offering a unique legal-marketing platform that combines high-level, up-to-the-minute services, local expertise and international reach.