Brighton & Hove Pride is a Pride to be proud of. Alongside the smiles, sunshine and good times Pride’s sole ethos is to promote tolerance and diversity within our communities. Supporting our local charities and good causes is the cornerstone of our Pride a ‘Pride with Purpose’ Firmly established as one of the UK’s most popular international Pride Festival, Pride attracts a diverse demographic audience from across the globe and is singularly the most popular visitor attraction in the City’s event calendar. Pride is as famous, vibrant, popular and utterly unique as our city itself.