A Culture of Speed is a mountain sports retailer located on the 235 exit ramp of Interstate 70 in Dumont, CO. The store is one of the most visible ski/bike shop locations in the USA, with thousands of vehicles passing daily and over 25,000 skier passes per weekend. Unlike a shop located in a busy commuting area where you have the same viewers every day, I-70 receives a tremendous amount of sports specific, destination traffic. People come here to ski and bike, millions of people annually. Almost all of them drive by our store. It is our goal to provide both the resident and visiting enthusiast with top of the line, World Cup level product and service. For the visiting athlete, we provide a shipping service, both to and from, as well as full service demos and sales. We are a mountain sports concierge service and can arrange for mountain guides and instruction.