OTR is a leading platform for primary research and one of the largest channel research firms servicing the institutional investment community. Founded in 1995, OTR pioneered interview-based methodology and now has more than 130 research personnel, nearly half of whom are international staff based in 12 countries outside the United States. OTR has developed a deep understanding of complex, global product supply chains and distribution channels by building a comprehensive base of industry sources. OTR completes more than 14,000 live interviews annually with sources in 25+ countries and uses a unique approach to unite quantitative measures and qualitative responses to uncover inflection points and produce predictive results.