Focused on the growing smart phone usage in India, Juggernaut Books aims to give readers and authors both a digital and a traditional publishing platform. By redefining reading and writing for the digital age, it engages both a serious reading audience and a new mobile audience. Its catalogue of 100,000+ books is powered by authors including Sourav Ganguly, Twinkle Khanna, Arundhati Roy, William Dalrymple, Rujuta Diwekar, Rajdeep Sardesai, Sagarika Ghose, Sunny Leone and several others. Juggernaut’s existing investors include Infosys co-founder and current chairman, Nandan Nilekani and Boston Consulting Group India CEO Neeraj Aggarwal and India’s largest telco, Airtel. Launched in April 2016, the platform has close to 1 million downloads across Android and iOS. In May 2017, the writer’s platform went live to offer amateur writers an opportunity to digitally publish their content and stand a chance to win publishing contracts.