Founded in 1784, Viyella is one of the UK's oldest clothing manufacturers. Beginning life as one of the world’s first branded fabrics (a mix of merino wool and cotton), it evolved into a men’s and women’s fashion brand, synonymous with exquisitely crafted fabrics and classic tailoring designed to last. In 2009 the label was acquired by the Austin Reed Group, and in 2011 unveiled its new flagship store on London’ Regents Street. Viyella now ships to over 80 countries and has over 170 freestanding stores, combined CC and Viyella stores, and concessions.