Ctrl-Shift, is a strategic innovation consultancy, specialising in the development of sustainable value from trusted personal data. Our Vision is a future where personal data is used ethically and responsibly, empowering individuals to have control over their own information while enabling organisations to provide personalised and innovative services. We envision a world where personal data is treated as a valuable asset, with strong privacy protections in place and transparent policies governing its collection, storage, and use. By fostering trust between individuals and organisations, we can create a digital ecosystem that promotes innovation, growth, and social good, while respecting the fundamental rights and dignity of all individuals. Our Mission is to help organisations create a trusted and secure environment that benefits everyone, where the use of personal data is a force for positive change. Co-Founded by Liz Brandt in 2009 Ctrl-Shift is a world renowned leader in the personal data economy, helping shape the regulatory landscape, build awareness of the value of trusted personal data and advising some of todays most trusted brands. Working with organisations such as JPMorgan Chase, Guardian, BBC, Suncorp, Barclays, Meta, Verizon and Sainsbury's, Ctrl-Shift is uniquely positioned to help enterprises adapt to, and prosper in the Fourth Industrial Revolution. We help organisations do good and do well, transforming customer engagement, anticipating customer’s needs, and delivering powerful digital services that create value in customers lives. Creating opportunities for organisations to create new and sustainable revenues, reduce costs and increase productivity. We provide four business advisory services helping you thrive in the personal information economy: 1) Strategic Development 2) Data Ethics, Principles and Governance 3) Intelligent Customer Journey Orchestration 4) Personal Data Innovation Sandboxes