BESTSELLER FASHION GROUP CHINA ( BSFGC ) is a stand-alone BESTSELLER company owned and founded by the Holch Povlsen family and two Danish business partners ( Dan Friis and Allan Warburg ), owning more than 6,594 branded chain stores and concept stores in China. BSFGC is today considered to be the market leader in the mid-market for apparel in China with the brands: ONLY, JACK&JONES, VERO MODA, J.LINDEBERG and home furnishing brand HAY. BESTSELLER FGC entered the E-commerce platform in 2009 and has built the Mobile E-commerce platform ( O2O ) since early 2013. BESTSELLER FGC is committed to provide convenient, professional and attentive services to our customers. By 2019, the total turnover of the whole E-commerce platform ( GMV ) has reached 6.6 billion RMB.