ATWATER is a premium skincare brand founded by industry leader Chris Salgardo, previous President of Kiehl's and with over 30 years of experience in men's grooming and beauty industry. The brand launched in 2022, the grooming range for men offer high-performance, superior-quality skincare essentials that are smart, simple, and solve his everyday grooming concerns, while making the routine easy to navigate.The ATWATER brand pays homage to the hometown of Mr. Salgardo’s father, Atwater, CA. The brand was further inspired by Salgardo’s love of, great grooming, adventure sport, bright and healthy skin. Packaging was designed for simplicity with clean, non-toxic and highly effective formulas that deliver results through potent actives and comfortable textures.