LX
Lisa Xu
Campaign & Client Strategy Director at Gms Global Marketing Solutions Pty
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Work Experience
Campaign & Client Strategy Director
Apr 2023 - Present · 1 years and 8 months
Jun 2019 - Dec 2022 · 3 years and 6 months
Regional Director, Customer Experience, Data Analytics & Global Marketing, Greater China&East Asia
Apr 2022 - Dec 2022 · 8 months
Regional Manager, Global Marketing, Greater China
Jun 2019 - Apr 2022 · 2 years and 10 months
Company Details
GMS Global Marketing Solutions (formerly Global Media Solutions) is an independent integrated marketing agency specialising in Trans-national advertising, Chinese marketing strategy and Australian CALD communication. GMS is led by a deep understanding of consumer behaviour and media landscape across diverse and international markets with genuine expertise in all disciplines. GMS is recognised by companies such as Tencent as a world leader in Chinese and international communication strategy and market entry. At GMS we leverage our experience and partnerships with leading international suppliers in advertising, media, marketing and research to provide intelligent worldwide media planning & buying and in-market consumer insights across all media platforms including ooh, print, broadcast, direct market, social and digital. We deliver customised digital performance, social and aquisition strategy and execution in diverse markets across the globe. Our China Solution Marketing Service provides expert digital and social media campaign management via direct access to China's unique platforms in-market and in-language. From outdoor across any continent to content integration with the world's leading news publishers or complex cross media activations, GMS's experience and resources offer unparalleled service, intelligence and reliability. Intelligence is important to what we do and through our experience we recognise the nuances in consumer behaviour, tech adoption and media consumption in each market leading to a better understanding of attribution. Better data intelligence with credible suppliers assists with accurate in-market targeting and performance enhancement. Ask us about the digital and broader media landscape for niche and ethnic Australian consumer groups.
Year Founded
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Social Media
Linkedin
Industry
Advertising Services
HQ Location
Level 8 11 Queens Road Melbourne, Victoria 3004, AU
Keywords
International Media AdvertisingInsights and IntelligenceMedia Marketing and SalesAustralian Media and Marketing Intelligenceand China Solution Marketing
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