Today the world looks, feels, and behaves differently. Geopolitical factors have driven and generated conversations and behavior around race, economics, and social movements. More so than ever before, the shift has profoundly affected consumer behavior. While some brands have evolved and adjusted, many have found it exceedingly difficult to navigate these turbulent waters. Project 2050 exists to help brands thrive in these environments. We help companies make the right choices on where to play culturally and how to succeed in the process.